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Quick-Start Insert

A North Star for the often overwhelming set-up experience of a new appliance. We’ve all tried to put together an IKEA desk. This isn’t that.

We’re talking step-by-step instructions and quick tips to help customers get to their first load of laundry faster. 🧺

Resource Guide

Feature overviews, tips and a scannable spec chart that won’t make you snooze.

Designed to give contractors a grasp of consumer needs and selling points of Whirlpool® connected appliances. 🫧

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Interactive Installation Experience

Showcased in New York and brought on for an encore at the World of Whirlpool - Chicago location, this installation was crafted for the Whirlpool® Care Counts™ program to tug the heartstrings of visiting press.

This program, which helps kids access clean clothes in public schools, did a lot of the heavy lifting—I just translated their heartfelt cause into banners, wall wraps, videos and promotional broadcast materials. 💛

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Cocktail Display

Storefront display copy for Southwest Michigan legend, North Pier Brewing Co.

I paired the beachy can art with a boating themed tagline to transform the liquor aisle into a seaside cabana. 🏖️

Display Banners

Quick stats, and scannable infographics make brand pride pop on a busy exhibit show-floor. 📉

Weekly Sales Ad

Remember sitting a kitchen table while your parents read the paper? Here’s an update to the Sunday morning staple. 🗞️

Working with a busy layout packed to the brim with details and deals, I had limited space to highlight brand messaging while elevating product perks and sales value.

PRint ISN’t DEAD